The Plan Marketing Campaigns calculator is designed to assist marketing professionals in the design and evaluation of a marketing campaign prior to launching the campaign. In addition to walking the user through a planning process for a traditional campaign (e.g., Direct Mail campaign) or a web campaign (e.g., an email campaign), the tool provides ROI calculations. Users can then save a local scenario to revisit during and after the campaign. Additionally, the user can visit a help section for help with ter